I saw an ad in a shop window, "Television for sale, $1, volume stuck on full", I thought, "I can't turn that down."
Press and hold the button for a long as you can endure. You might even get on the leaderboard!
Because being chased by ghosts is way too hard.
The longer you wait to reset the sign to zero, the higher your score. But don't wait too long, or someone else might reset it!
Because the world's hardest game is way too hard.