It's difficult to say what my wife does, she sells sea shells by the sea shore.
Press and hold the button for a long as you can endure. You might even get on the leaderboard!
Every 108 minutes, the button must be pushed.
The longer you wait to reset the sign to zero, the higher your score. But don't wait too long, or someone else might reset it!
As a follow up to the original World's Easiest Game, we've removed all the enemies from the newer version.